Make the sale.
Fill the seat.
Tell your story.
Keep your integrity.
Branding and marketing walk a fine line between educating and asking. Too far in one direction, you’re working for free and too far in the other you lose the trust of your advocates and customers.
In this economy, AI can be a helpful tool but, left to it’s own devices, will over generalize. This reduces marketing down to a formulaic cadence that misses impact, nuance and connection.
Now, more than ever, partnering with a person who can elevate your voice with clear communication, writing and visuals, is crucial.
Marketing for high impact that’s backed by an organic, proven approach.
Right now, women control 85% of consumer spending decisions, which translates to $31.8 trillion globally and growing. Yet 91% of women feel misunderstood by brands trying to reach them. (NielsenIQ) Studies show that consultative selling improves conversion, while 80% of consumers will disengage when they feel too much sales pressure.
It’s more important than ever to have someone on your side who likes people and strives to understand a demographic.
Good marketing strategy, technical savvy, creativity, the pursuit of knowledge, and emotional intelligence go a long way in this new age of digital marketing. If you're ready to show up differently, I'd love to talk some time.
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I've spent a decade watching marketing teams burn budget on stuff that looked impressive and did nothing. I ask what actually moves the needle. Trends can help, but they aren’t always the roadmap.
Sometimes that means saying no to the shiny thing, choosing one word selection over the other or waiting to shell out money for paid ads.
I’ll help you know when to bob and when to weave.
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Getting a posting schedule going is the bare minimum.
I write posts and create graphics that get attention. I also carefully select a content mix that keeps people engaged, and appeases the algorithm to get eyeballs on your brand.
Then we layer in conversion and start talking about what action we want the audience to take and how we get them from point A to B.
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I've run campaigns from idea to execution, that have succeeded in $60K in sales in fifteen minutes. I’ve helped brands with under 1K followers sell make $3K in sales.
It comes to being fearless at sales, but knowing how to do so in a way that gets people excited to buy. There are experts who do this over the phone and in-person, I do it online.
It’s not always about what you say, it’s how you say it. From writing and comms, to graphic design, post timing and even the content mix, I’m confident I can build a campaign that serves your objective.
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I'm a writer first, so the copy sounds like a person said it, not a brand trying to sound relatable.
After ten years, I know the importance of content design and structure that elevates your message. We’ll optimize color scheme, brand cohesion and composition for each content piece.
Whether that’s creating visuals, copywriting, editing video or working along side a design team, we’ll make sure what you’re trying to say is cohesive and impactful.
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Trying to appeal to everybody is how you end up sounding like nobody. I dig into who you're actually for and build the message around them specifically. This is one of the most common pain points I encounter second to discomfort around selling.
If you can’t see the forest for the trees, I’ve got you.
Let’s figure out who you’re talking to, who’s responding and go from there.
Portfolio Examples
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Graphic Design & Writing: Art Marketing Playbook
Designed, written, and produced independently from concept to delivery and produced in Canva.
A 50-page interactive marketing playbook commissioned by Art Storefronts and distributed to 15K+ professional artists worldwide.
This ebook covers strategy, execution, and best practices across every channel.Click here to view the ebook.
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Website Design, Copy & Navigation
A website is your hardest working salesperson. It runs 24 hours a day and either earns trust or loses it in seconds.
I design, write, and structure websites that do both jobs well: visually compelling enough to stop the scroll, and written clearly enough to turn visitors into clients.
This is site, created by me, is one such example. Click here for another.
The copy is always written from scratch, and structured around how real people actually navigate and buy.
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Consulting, Public Speaking & Real Connection
Good marketing comes down to understanding people: what they respond to, what earns their trust, what actually gets them to act. That's what I bring to every project. When I don't know something, I go learn it. One program I built generated $60K in sales at launch because I took the time to understand exactly what my client needed.
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Coaching: Art to Income Masterclass
Over 900 live attendees and thousands of additional views from a community of 15K+ artists.
A comprehensive course on building a sales process that works for your personality, your art, and your audience.
Developed, designed, and presented independently from curriculum to deck design.
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Visual Media & Production
I shoot, edit, and produce professional photography and video content using Lightroom, Photoshop, CapCut, and Adobe Pro.
Clients get a creative director and a content producer in one. The vision stays consistent from strategy through execution.
Photo Credit: Gin Rogers -
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E-Commerce Growth Strategy
Over $500K in client sales across Etsy, Amazon, Shopify, personal websites and eBay.
SEO-driven copy, strategic positioning, and social campaigns that turn browsers into buyers. I build storefronts that convert, write listings that rank, and develop brand ecosystems that drive long-term retention.
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Organic First Strategy Approach
Growing a personal account and growing a business are two completely different skills.
Anyone can chase trending sounds. Not everyone understands how to use social media as a deliberate lever for business growth and do it while staying true to your brand guidelines.
You need someone who speaks to your specific customer base, and moves people through a story that ends in sales and growth.Millions of views generated across TikTok, Instagram, and YouTube, by design.
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Social Media That Actually Moves People
Across TikTok, Instagram, and YouTube, the content I create doesn't just perform, it builds communities.
From concept and copy to production and editing, I handle the full creative process.
The result is content that sounds human because it is, and converts because it respects the people watching.
Pictured: Actual TikTok metric results over one year and under 10K subs
Endorsements
Let’s Talk
Whatever brought you here, tell me about it.
Client work, a partnership idea, a poem, a thought or a project you're not sure how to describe yet, all of it's welcome.
I read everything myself, and I'll give you a real answer, not a form response. If it's a fit, great, we'll figure out next steps together. If it's not, I'll tell you that too.
Looking forward to hearing from you.